Amy Avery leads the Analytics, Modeling and Insights team for Bank of America. In this role she drives responsible growth by delivering deep insights for better-informed strategic decisions, supporting business partners across all lines of business.
As the Analytics, Modeling and Insights executive, Amy leads a team focused on providing comprehensive insights of not just clients’ financial needs and banking behaviors, but also the attitudes and perceptions that drive their decision journey. Amy and her team use analytics and modeling, along with quantitative and qualitative research, to define and understand audiences, manage risk and identify and create connection points. Amy also leads measurement and reporting teams responsible for evaluating our product portfolio and identifying the most efficient and effective interactions, communications and messages.